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August 15 2013Read more
Website design and implementation: What makes an effective website?
Websites are created to fulfill a function which can vary from selling a product, to increasing membership registration or newsletter subscription, to simply communicating a message. Accordingly, the success of each is measured by different factors -... -
April 08 2013Read more
Memetic Marketing - Tell meme it’s not true
The internet is a weird and wonderful place. It connects people all around the world, people with niche and sometimes bizarre interests, people that would never meet in everyday life. I once saw a couple on a forum – I was doing that creepy thing whe... -
April 04 2013Read more
Video Content: The Key to a Successful Communications Strategy
[/caption]Last month YouTube (now the second largest global search engine) reached over 1 billion video hits, Vine became the fastest growing social me... -
April 04 2013Read more
Google Glass: To Revolutionise Augmented Reality Advertising and Mobile Marketing?
Google Glass is the latest augmented reality (AR) technology which has caused a stir in the mobile advertising and marketing sector. Over the past few years augmented reality (AR) has become an integral part of several companies’ advertising and mark... -
March 26 2013Read more
A Generation of ‘Game Changing’ Digital Innovation
[/caption]In the build up to this weeks Changing Media Summit 2013, disruptive digital innovation has been a hot topic. The term, first coined by Clayton C... -
March 05 2013Read more
The Role of MOOCs in Online Education
Over the past few years, Americans have embraced free online courses, a trend that the entire world now seems to be following. MOOC undoubtedly remains the most important and talked-about trend in education history. It is responsible for the change a... -
February 19 2013Read more
Digital death (thoughts, not a thesis)
A few days ago I was congratulating Graca Machel (current wife of Nelson Mandela) for being the only woman ever to have been the First Lady of two different states. I then realised that a) the bus was moving very slowly, and b) I didn't k... -
February 06 2013Read more
Rage Against the Personalised Search Machine: How Google fell out of bed with relevancy
Millions of people sleep at night completely unaware that personalised search has steadily been revolutionising the way they see the web and, as with most Google led initiatives, there’s essentially nothing we can do about it…or is there?Imagine the ... -
February 05 2013Read more
#BETTShow2013 - Bigger and BETTer
Running from January 30th to February 2nd last week was the 29th Bett show, the British education training and technology event. This year was bigger than ever before and to accommodate the increasing demand Bett moved to the Excel arena which meant... -
January 29 2013Read more
Have smoking adverts have gone viral?
Since the first links between smoking and lung cancer were published by Richard Doll in 1950, legislation has been passed to try to control tobacco consumption. In addition to counter campaigns such as anti smoking adverts and specialist NHS services...
