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December 18 2014Read more
Who’s afraid of twitter? How the rise of user generated content is transforming our society
The recent Logan Symposium, organised by the Centre for Investigative Journalism, brought together leading journalists and activists to debate the threats posed by Secrecy, Surveillance and Censorship, in the wake of the Snowden revelations that shon... -
November 17 2014Read more
Christmas Marketing
With five weeks until Christmas, the lights are on, the fires are lit, and the major TV Ad campaigns have rolled in. John Lewis’ #montythepenguin gained over 4million views in 24hours; Sainsbury’s beautiful reconstruction of the 1914 Christmas Truce ... -
November 05 2014Read more
A Brand New You!
A Brand New You! Every marketing course instructs its clients that branding is the key to success. Your brand is your corporate image; your brand is what you sell. But what happens when you try to shape and develop that brand? All industries demand ... -
August 15 2013Read more
Website design and implementation: What makes an effective website?
Websites are created to fulfill a function which can vary from selling a product, to increasing membership registration or newsletter subscription, to simply communicating a message. Accordingly, the success of each is measured by different factors -... -
April 08 2013Read more
Memetic Marketing - Tell meme it’s not true
The internet is a weird and wonderful place. It connects people all around the world, people with niche and sometimes bizarre interests, people that would never meet in everyday life. I once saw a couple on a forum – I was doing that creepy thing whe... -
April 04 2013Read more
Video Content: The Key to a Successful Communications Strategy
[/caption]Last month YouTube (now the second largest global search engine) reached over 1 billion video hits, Vine became the fastest growing social me... -
April 04 2013Read more
Google Glass: To Revolutionise Augmented Reality Advertising and Mobile Marketing?
Google Glass is the latest augmented reality (AR) technology which has caused a stir in the mobile advertising and marketing sector. Over the past few years augmented reality (AR) has become an integral part of several companies’ advertising and mark... -
March 26 2013Read more
A Generation of ‘Game Changing’ Digital Innovation
[/caption]In the build up to this weeks Changing Media Summit 2013, disruptive digital innovation has been a hot topic. The term, first coined by Clayton C... -
March 05 2013Read more
The Role of MOOCs in Online Education
Over the past few years, Americans have embraced free online courses, a trend that the entire world now seems to be following. MOOC undoubtedly remains the most important and talked-about trend in education history. It is responsible for the change a... -
February 19 2013Read more
Digital death (thoughts, not a thesis)
A few days ago I was congratulating Graca Machel (current wife of Nelson Mandela) for being the only woman ever to have been the First Lady of two different states. I then realised that a) the bus was moving very slowly, and b) I didn't k...
