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At Open Creative we aspire to open minds with engaging digital resources, engineered from original insights and evidence-based strategy, for education and science communication.

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  • November 17 2014
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    Christmas Marketing

    Posted by in Advertising, Charities
    With five weeks until Christmas, the lights are on, the fires are lit, and the major TV Ad campaigns have rolled in. John Lewis’ #montythepenguin gained over 4million views in 24hours; Sainsbury’s beautiful reconstruction of the 1914 Christmas Truce ...
  • November 05 2014
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    A Brand New You!

    Posted by in Advertising, Design
    A Brand New You! Every marketing course instructs its clients that branding is the key to success. Your brand is your corporate image; your brand is what you sell. But what happens when you try to shape and develop that brand? All industries demand ...
  • April 08 2013
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    Memetic Marketing - Tell meme it’s not true

    Posted by Naomi in Advertising, Culture, Digital marketing, Internet, Uncategorized
    The internet is a weird and wonderful place. It connects people all around the world, people with niche and sometimes bizarre interests, people that would never meet in everyday life. I once saw a couple on a forum – I was doing that creepy thing whe...
  • April 04 2013
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    Google Glass: To Revolutionise Augmented Reality Advertising and Mobile Marketing?

    Posted by in Advertising, Augmented reality, Digital marketing, Innovation, Mobile
    Google Glass is the latest augmented reality (AR) technology which has caused a stir in the mobile advertising and marketing sector. Over the past few years augmented reality (AR) has become an integral part of several companies’ advertising and mark...
  • January 29 2013
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    Have smoking adverts gone viral?

    Posted by Naomi in Advertising, Digital marketing, Internet, Internet censorship, Mobile, Uncategorized
    Since the first links between smoking and lung cancer were published by Richard Doll in 1950, legislation has been passed to try to control tobacco consumption. In addition to counter campaigns such as anti smoking adverts and specialist NHS services...
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