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November 17 2014Read more
Christmas Marketing
With five weeks until Christmas, the lights are on, the fires are lit, and the major TV Ad campaigns have rolled in. John Lewis’ #montythepenguin gained over 4million views in 24hours; Sainsbury’s beautiful reconstruction of the 1914 Christmas Truce ... -
November 05 2014Read more
A Brand New You!
A Brand New You! Every marketing course instructs its clients that branding is the key to success. Your brand is your corporate image; your brand is what you sell. But what happens when you try to shape and develop that brand? All industries demand ... -
April 08 2013Read more
Memetic Marketing - Tell meme it’s not true
The internet is a weird and wonderful place. It connects people all around the world, people with niche and sometimes bizarre interests, people that would never meet in everyday life. I once saw a couple on a forum – I was doing that creepy thing whe... -
April 04 2013Read more
Google Glass: To Revolutionise Augmented Reality Advertising and Mobile Marketing?
Google Glass is the latest augmented reality (AR) technology which has caused a stir in the mobile advertising and marketing sector. Over the past few years augmented reality (AR) has become an integral part of several companies’ advertising and mark... -
January 29 2013Read more
Have smoking adverts gone viral?
Since the first links between smoking and lung cancer were published by Richard Doll in 1950, legislation has been passed to try to control tobacco consumption. In addition to counter campaigns such as anti smoking adverts and specialist NHS services...
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