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At Open Creative we aspire to open minds with engaging digital resources, engineered from original insights and evidence-based strategy, for education and science communication.

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  • February 06 2013
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    Rage Against the Personalised Search Machine: How Google fell out of bed with relevancy

    Posted by Alan in Culture, Debate, Digital marketing, Internet, Internet censorship, Usability
    Millions of people sleep at night completely unaware that personalised search has steadily been revolutionising the way they see the web and, as with most Google led initiatives, there’s essentially nothing we can do about it…or is there? Imagine the...
  • April 12 2012
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    Out of touch: manual controllers face competition from hands-free interfaces

    Posted by in Gaming, Usability
    The mouse and keyboard have been around for 50 and 140 yrs respectively – offering fast typing and precision cursor clicks at your fingertips, they have become the essential office tool. But outside the office, cutting-edge computer interfaces are ch...
  • November 03 2010
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    Making a hash of it: The (diminishing?) power of words

    Posted by Freddie in Blogging, Charities, Debate, Internet, Rambles, Usability
    At the risk of sounding like an Edwardian school boy, I think Twitter is magic. I mean this in the supernatural sense (fitting, as it was Halloween last weekend). The mysteries of the internet have always struck me as evidence of occult intervention ...
  • October 06 2010
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    From Kangaroo to YouView: Internet TV is coming...

    Posted by Freddie in Debate, Development, Internet, IPTV, Television, Usability, User generated, Web 2.0
    It was only ever a matter of time before our two main channels of media communication were united. The Internet has revolutionised everything from accessing news to purchasing music - our social lives are managed online, and now the opportunity to tr...
  • September 03 2010
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    Facebook Places and serendipity

    Posted by Freddie in Blogging, Debate, Education, Mobile, Usability, User generated
      Most of you will be familiar with Foursquare, which allows its users to check-in at various places around town, and share favourite locations with their friends in real-time, while they’re already at the pub, the park or the gig. The point is to co...
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